I suspect that one of those weights (directly or indirectly) is potential ad revenue, but it is of course very difficult to prove this. Results are now weighted in weird ways that heavily favour a limited set of webpages. The search engine has changed a lot and in my opinion, it is no longer objective by any stretch of the imagination. Google is now a subsidiary of Alphabet, a conglomerate whose core business is advertising. The major problem with Google is that the time when they were merely a search engine is long gone. You can search Google directly from this search box:
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They also have free e-mail, world maps, webmaster tools and much more. Over the years, Google evolved from merely a search engine to a player on multiple markets. The success of Google is partially due to the fact that their engine is very efficient, contains a massive amount of pages, and used to rank the results in a way people find helpful. A search engine makes an index of webpages and tries to return the most “relevant” ones when someone enters a search term. Google owns at the time of this writing the most popular search engine.
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If you have never heard of Google, you should really update your internet awareness. The mere fact that the copy is newer will give it a good chance of being preferred by search engines, even if the content of the page is worse than the original. They also heavily favour recent pages which makes it profitable for parasites to make sloppy derivative copies of existing pages. To make things worse, major search engines like Google have obviously started to drop webpages from their index entirely, based on some weighting scheme that changes every few months. It seems there is an overflow of information, some of which only shows up at the top of search results because the site authors have spent a lot of time on ‘SEO,’ not because the information is actually useful.
Ironically, I deem the ‘surfing’ paradigm to have become more relevant again due to increasing sloppiness of current search engines. So instead, this page now contains a concise set of websites that I either (used to) visit frequently or deem important and could be of interest. This practice became mostly pointless since the advent of efficient search engines. For this reason, in the very first iterations of my website, this links page used to be stuffed with about every website I knew about at that time. In the early days of the Internet, search engines were extremely limited and finding things often involved ‘surfing,’ which meant starting from one of one's favourite websites (often a ‘portal’) and following links in the hopes of ending up where you wanted to be.
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